Share The Love

During the West Eugene EmX project, Prismatic founders worked with and advised the opposition group along the way.  Sometimes they took our advice, other times not.  That’s okay.. it’s a normal part of campaign management.  Occasionally, we (Prismatic) would act on our own when the situation seemed to warrant it. One area of concern that […]


Celebrate Success!

When managing a campaign, Prismatic creates a project plan, much like one would when doing a road construction or IT project.  Gather the stakeholders, create the requirements, establish the plan along with a schedule of milestones and tasks. One of the very last tasks on the schedule is probably one of the most important (win […]


Never Underestimate The Power Of A Good Bullhorn

When you think about the tools in your campaign tool chest, the first thing that comes to mind might not be a bullhorn.  But for the meager cost of 25 bucks at Harbor Freight, the bullhorn might be the one investment that gives the biggest return. Bullhorns obviously amplify your voice and with that you […]


The Strangest Campaign Strategy Of All: Silence

Social media is a big part of every campaign and when managed properly it can be one of the most powerful tools for reaching a broad demographic of potential voters. Sometimes though, social media is  the place where things get ugly.  People tend to say things online that they would never say in person or […]


EmX Retrospect

Now that the West Eugene EmX extension has been built and is operating, how do we feel about it?  Some may wonder about that since we made quite an effort to oppose the project.  The answer to that question?  Mixed.  We’ve always been supportive of public transit and the ridership on the West Eugene EmX […]